Andrew Butow

Playful Persuasion: How Gamification Practices Unlock Change

Andrew is a radical change leader with a passion for people and the unyielding belief that revolutionary returns can only be achieved through conscious change.  Andrew co-founded Earth2Mars which was born to help individuals and organisations create radical and positive change that makes a real difference in the world. As a video gamer in his personal life and having led a company previously that designed and built serious games for large-scale organisations, Andrew shares his wisdom and experience of the power of play.

His workshop – 

In this session, participants will embark on a transformative journey to explore the power of gamification as a catalyst for change. 

This session delves into the art and science of using game and technology elements in the context of change to motivate, engage and ultimately persuade individuals and groups toward achieving their utmost potential.

In a world where our attention is the new currency, and engagement levels are challenging to maintain, playful persuasion is a powerful strategy to captivate minds, influence behaviour, and foster long-term change readiness. By integrating gamification techniques with change practices, we can create a more stimulating environment that encourages participation, enhances learning, and accelerates the achievement of personal and organisational goals.

Participants will gain practical insights into how to design and implement gamification strategies within the context of change, whether in education, business, community building, or personal development. And with low to no code technology at our fingertips, it has never been easier to harness the power of play.