Nathan Furr & Susannah Harmon Furr
Leading Self and Others in Uncertainty
Join this keynote session –
In this interactive keynote session where we will draw from the framework found in the The Upside of Uncertainty, where we explore a comprehensive, customizable toolkit with strategies for facing the unknown including four categories of tools:
—Reframe uncertainty from something frightening to the source of possibility
—Prime by understanding your natural uncertainty strengths and weaknesses
—Do by applying the tools used by innovators to learn and adapt in the fog of the unknown
—Sustain yourself when things go differently than expected.
About Nathan and Susannah
Nathan Furr is a Professor of Strategy at INSEAD in Paris and a thought leader in the fields of innovation, AI, and technology. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. With five books and over seventy articles, his research explores how companies innovate, how they navigate uncertainty, and how they respond to technology disruption like AI. Nathan’s bestselling books include The Upside of Uncertainty, The Innovator’s Method, Leading Transformation,Innovation Capital, and Nail It then Scale It. His articles appear in the top peer-reviewed outlets as well as most relevant practitioner outlets, including Harvard Business Review, Sloan ManagementReview, and Forbes.Nathan is an Innosight Fellow, has been nominated formultipleThinkers 50 Innovation Awards, and works hand in hand with leading companies such as Google, Microsoft,Ferrari,Citi, Philips, Coca-Cola, and Solvay to help them reimagine and transform their future.
Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. Her clothing line was inspired by the intricate embroidery Dutch women painstakingly rendered on their plain
uniforms—often sewn into places invisible to everyone but themselves. She has led workshops with organizations like Google and Colombia University and is co-founder of the UP School, a collection of research projects and ideas for helping individuals find their way to fulfilling lives. She is also a biodynamic gardener who has created a Hope Accelerator in Normandy, France.
